Earlier this month, when Samsung banned its Korean staff from using generative AI like ChatGPT for internal company work, we speculated that the tech-maker would quickly be developing its own internal AI system. That speculation was one of the easiest predictions Stuff has ever made.
A report out of Korea claims that Samsung is joining forces with Naver, a South Korean company that operates its own search engine, to develop its own generative AI competitor to Bard, ChatGPT, and whatever Microsoft’s thing is actually called. Which, in light of the current gold rush, makes perfect sense.
Nothing artificial about Samsung’s ambitions
The joint project seems to be more narrowly focused, at least at first. It’s intended for use in the company’s Device Solutions (DS) arm, which handles semiconductor development for the company as a whole. Search engine operator Naver will be supplied with semiconductor info by Samsung. This information will form the basis for a generative AI system to be used by the tech giant internally.
The tool, which will be available in Korean, might be unveiled as soon as October this year. Once it’s out and about, it’ll expand to Samsung’s Device eXperience (DX) divisions, as well as other locations within the company. For now, though, enhanced artificial intelligence development is foremost on the company’s mind.
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That’s why Samsung’s partnership with Naver is expected to bear more physical fruit as well. At some point this year, the pair are expected to unveil internally-made AI processors, intended to compete with Nvidia’s GPU chips currently in use. These chips will, at first, be used to replace Nvidia-made hardware in Naver’s services, but we’re sure the consumer tech-maker will find a way to stick a few in a couple of smartphones, tablets, and notebooks.
Source: KED Global