2022 has been a year of progress for Makro – and it’s looking to get even better. Recently, Makro launched its own mobile app, available on both the App Store and Play Store. Customers can purchase general merchandise, liquor and pantry items through the app which features over 120,000 products. Stuff you’d rather have delivered than have go out and buy once a week.
The app launch is part of Makro’s strategy to keep customers engaged in the e-commerce space. The company knows that the future of retail is heading towards becoming more online-focused. The retailer wants to get ahead before anyone else can catch up. And with the looming presence of Amazon around the corner, the app couldn’t have come at a better time.
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“With the growth of eCommerce on Makro.co.za, an App was the natural progression and thanks to the foundations that have already been laid by the eCommerce team, we were able to develop this app fully in just eight weeks,” explains Llewellyn Walters, Makro CEO.
One of the main focuses of the Makro app was to improve the search and to make registration easier than before. Makro got its wish – the process to register is now 70% simpler, according to the retailer. To help make the search functionality better, the app includes a new ‘discover’ page. Here, you can see products currently on sale, and get recommended products based on previous searches.