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Take your audio-visual experience to greater heights with the new HUAWEI P50: the new tech that revolutionises photography and video

Cameras don’t just capture images, they immortalise the moments they capture.  The HUAWEI P50 embodies Huawei’s own brand of imaging and video technology. The HUAWEI P50 forms part of the HUAWEI P50 series, which is the first line-up in the industry to support HUAWEI XD Optics, that enable smartphones to go beyond the limits of physics.

Huawei has always been committed to the pursuit of best-in-class camera technology and picture quality. Here’s why we suggest you should immerse yourself in the audio-visual experience that the HUAWEI P50 offers, by taking your video and image content creation to greater heights. 

True-Steady SuperZoom camera matrix to bring faraway objects up close

If you want to photograph faraway objects but can’t get closer to them, you can use the zoom lens on HUAWEI P50 to do just that. The HUAWEI P50 supports up to 80 time zoom range with a periscope zoom lens. The HUAWEI P50 supports a new generation of AIS Pro image stabilisation technology, that is complemented by the all-new OIS hardware to offer vastly improved stabilisation experiences.

The True-Chroma Image Engine to bring perfect colour

On top of excelling in the areas that the HUAWEI P Series are known for, such as low light and zoom photography, the HUAWEI P50 offers True-Chroma Shot by producing a picture, just as you see it.  With a 50 percent better ability to distinguish ambient light and 20 percent better average colour accuracy, The HUAWEI P50 has the best colour performance.

HUAWEI XD Optics: Revolutionary physics-defying innovation

The HUAWEI P50 is supported by HUAWEI XD Optics, which offers a novel approach to addressing image quality improvement. This unprecedented solution is poised to start a new industry trend that will ultimately assist consumers to take better photos. For the first time, the image processing capabilities are added to the optical imaging system, correcting the optical differentials and restoring the details in images. This solution surpasses the limits of optical design, allowing the HUAWEI P50 Series to boost image signal by 20 percent.

Dual-Matrix Camera: a whole new world

The HUAWEI P50 introduces the first Dual-Matrix Camera system. Huawei has opted for a more integrated approach that is unlike any single-lens solution popular in the industry. The HUAWEI P50 combines the advanced capabilities of multiple lenses, 10-channel multi-spectrum sensor and super high-definition image processing engine, with the True-Chroma Image Engine to create an incredibly versatile mobile imaging solution.

The super Dual-Matrix Camera works together with Huawei’s revolutionary HUAWEI XD Optics technology and the improved XD Fusion Pro to unleash the power of the multi-camera system, delivering a whole new experience in mobile photography. From colours to image quality, focusing speed and image stabilisation, every aspect of mobile photography has been improved, enabling users to easily capture stunning photos and videos.

 

The HUAWEI P50 depicts excellence that exceeds your expectations, its cutting-edge technologies and exceptional camera quality, ensure that you deliver outstanding image and videos. This is complemented by the 6.5-inch screen⁠ that is individually tuned to show you a true-to-life world, in the palm of your hands.

#CelebratingLegends with the new HUAWEI P50, now available for pre-order in South Africa

The new HUAWEI P50 is now available for pre-order in South Africa., the latest addition to its iconic P Series product line. With each instalment of the P Series continuing the legendary story of Huawei photography, each generation represents the pinnacle of technological aesthetics and smart photography. A legend reborn, the HUAWEI P50 Series returns to the philosophies that sit at the heart of high-end photography, with its True to Life camera ethos, revolutionary HUAWEI XD Optics and revamped camera experience.

Joining the legendary series of the HUAWEI P50 Pro and HUAWEI P50 Pocket Premium Edition, the HUAWEI P50 has everything that you would want in a flagship smartphone in 2022. From a fantastic camera system, stylish design, long battery life, exceptional charging speeds, intriguing features and more, the new HUAWEI P50 encompasses it all.

Gorgeous design

Let’s begin with the design. The HUAWEI P50 is a beauty to behold. The big and powerful camera system on the smartphone is turned into an iconic dual ring design that is instantly recognisable. Each generation of the HUAWEI P-series has been the perfect blend of smart photography, aesthetics technology and the HUAWEI P50 is no different.

Its 6.5-inch display supports 1.07 billion colours and True-Chroma display technology, allowing it to produce colours with accuracy comparable to professional reference displays. The HUAWEI P50 is IP68 certified for dust and water resistance and sports dual stereo speakers for an immersive audio experience.

Powerful camera

Not only is it gorgeous to look at but the HUAWEI P50 takes the fantastic camera design of the HUAWEI P-series and incorporates ground-breaking improvements. The True-Form Dual-Matrix Camera system on the HUAWEI P50 consists of the powerful Main Camera Matrix and SuperZoom Matrix. The camera hardware takes advantage of impressive image processing engines .and   integration of the camera hardware with the HUAWEI XD Optics results in brighter high-resolution images, shot with more light taken in and cleaner with more details.

The True-Chroma Image Engine delivers the highest possible colour accuracy, creating images that reflect what is seen by the human eye. Using the HUAWEI P50, you can transform your subjects into the legends they are with one of the best photographic systems.

The HUAWEI P50 supports 4K video recording across the full focal range. The all-new AIS Pro image stabilisation solution enables users to easily capture stable handheld videos, even when zoomed-in with the 4K time-lapse mode this allows users to distil the beauty of time, with AI cinemagraph which is great for creative shots that highlight minor movements.

Long lasting battery

Yes, the HUAWEI P50 does have an efficient battery life. The smartphone packs a 4100 mAh battery into a compact design with a thickness of 7.92 mm only and it supports 66W HUAWEI SuperCharge for swift recharging.

With the launch of the new HUAWEI P50, Huawei will be celebrating legends. #CelebratingLegendsWithHUAWEIP50 is a call for everyday legends, be it a parent, a spouse, a colleague or even a sport’s coach, any everyday person who is personally “your legend”.

Share a picture and/or video of your legend on Huawei’s social pages and comment as to why you have selected your legend and stand a chance to win the new HUAWEI P50 valued at R16 999 or the grand prize of R50 000 in shopping vouchers. Visit HUAWEI’s social pages for more details on the legendary campaign.

 

You can also purchase the HUAWEI P50, which is now available on the Huawei store (online) and in all retailers. It’s priced at R16 999 and you can receive a pair of HUAWEI Freebuds 4i valued at R1 499. T’s & C’s apply.

 

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