There are changes afoot at Samsung. The electronics giant has announced internal changes, combining some divisions and naming two new CEOs.

It might seem a bit like dry business news, but it does have some interesting implications for the company as a whole. The merger of its two largest consumer-facing businesses could lead to the company becoming more responsive. It may also see better-integrated tech and an enhanced software platform take shape, according to analysts.

Samsung’s newest monster

Samsung is combining its mobile and consumer electronics arms into a single entity called the SET Division. This will be headed up by the company’s Jong-Hee Han, who will act as vice chairman and CEO. Han will also continue to handle matters for the company’s Visual Display Business.

Samsung president Kyehyun Kyung is also now a CEO, though we’re not sure if this is technically a promotion. He’ll handle Device Solutions, which is where the company is packing its semiconductor and component sections. At present, as evidenced by current global shortages, that section has its work cut out for it.

Kyung probably won’t have to battle too hard. The company is punting new hardware intended for metaverse usages, due out soon. And, even with the component shortage, Samsung has posted record figures for profit in its last quarter. Time will tell what these internal changes do, but if they speed up production or communication even a little, Samsung’s in for a better time next year.