Samsung will be teaming up with CJ ENM, the Korean production studio that brought us the 2019 Best Picture Oscar winner Parasite, to create a virtual production set for content creation.
The Korean electronics manufacturer will be supplying CJ ENM’s virtual studio with a version of its 1,000in microLED ‘The Wall‘. The virtual studio will be a part of its television and film production studio complex scheduled to open in Paju, Korea later this year.
This partnership and, by extension the studio, will be the first in the world to make use of Samsung’s massive microLED display for digital content creation. According to TechRadar, Samsung said in a statement that, “The main display will be installed in an oval shape with a diameter of 20 meters and a height of 7 meters or more, creating a seemingly endless backdrop to capture content.”
Samsung is building more than just walls
By making use of the microLED technology, connected cameras CJ ENM will be able to create realistic-looking virtual settings in real-time. It should also help reduce image compositing and on-location production time and costs which is further assisted by the modular design of Samsung’s display.
The President of Visual Display Business at Samsung Electronics, Jong-hee Han, said in the statement: “With this partnership, Samsung is launching a new virtual production industry initiative with a commitment to deliver innovative products and solutions that offer the optimal environment for next-generation content production.”
While it is a world-first to use ‘The Wall’, it definitely isn’t the first time we’re seeing production companies use some form of virtualisation technology. Industrial Light & Magic, George Lucus’ production company behind Disney’s The Mandalorian, used a massive six-metre-high, 270-degree semicircular LED video wall and ceiling with a 23m diameter performance space. We also recently saw Grid Legends utilise similar technology.
Will we see a shift in the production of more digital content in the virtual direction? We think so, and while not everyone can afford a six-metre-high, 270-degree dome of LED screens, perhaps Samsung will be able to make that sort of thing more accessible. If they can, we’re all for that.
Source: TechRadar