Vodacom’s most recent summer competition, named the ShakeOff2020 campaign saw a total of 23 million entries and 5 million daily visitors, setting a new record.
The smash-hit campaign brought entertainment and engagement to a nation stuck in lockdown over the past season, allowing Vodacom customers the ability to enter to win a variety of valuable items, including three Mini Coopers, a range of smartphones, SMEG kitchenware and even a few smart home kits.
“We delivered on our ambition to create a campaign that was responsive to the needs of our customers, brought some fun, excitement and much-needed savings through our third party rewards, so much so, that our customers found ways to share their vouchers with close family and friends,” says Jorge Mendes, Chief Officer of Consumer Business at Vodacom.
Shake it, shake it
This time around, Vodacom managed to apply a very successful gamification mechanic, which required entrants to collect a variety of puzzle pieces for certain prizes. All of these puzzle pieces collected via Daily Shakes and Mega Shakes went toward the Grand Prize, while shakes are acquired with Vodabucks.
At one point, the Daily Shakes grew to 379 million total, with 76 million Mega Shakes allocated. This is a total of 473 million shakes claiming a whopping 2.2 million prizes overall.
“As a brand that is committed to changing lives through the use of technology, we aim to offer relief to our customers when they need it most as has been the case with making ends meet as the pandemic continues to negatively impact many South Africans. We pride ourselves in our continued work to connect everyone through our leading network, our zero-rated sites and our education and health services to allow equal opportunities and offer real support – and we won’t stop until everyone is connected.
“Additionally, our campaigns are geared towards providing a meaningful change in people’s lives. ShakeOff 2020 was another way of showing our appreciation to our customers, as we gave away an impressive number of life-changing prizes,” says Mendes.
Meet the winners
The highly successful ShakeOff2020 campaign came ready to spoil customers, with 10 prize categories in total, in addition to daily mystery prizes and weekly and monthly prizes. These mainly included voice and data bundles, food and grocery vouchers and those sleek SMEG appliances.
Loyal Vodacom customer Samantha Cross (30) was shocked at the news that she was the first Mini Cooper winner, but said winning the prize had lifted her spirits after she had lost her job due to the pandemic. She adds, “I would like to encourage other Vodacom customers who are sceptical of competitions, to take a chance and not give up because good things do happen.”
For 27-year-old mother Rilwelani Mmbooi, who was announced as the second Mini Cooper winner, the prize is life-changing. “I was accustomed to hiring cars and calling for assistance in times of need. Now my magnificent prize of a Mini Cooper will not only allow me to help me and my immediate family, but my community as well in these times of difficulty,” she says.
Vodacom has connected millions of South Africans for over two decades as part of its mission to connect everyone and the ShakeOff 2020 summer campaign was just one of the fun and engaging ways that Vodacom aimed to ensure no one is left behind.
“As we bid farewell to an exciting ShakeOff 2020 summer campaign, we’d like to remind customers that the rewards with Vodacom continue with our VodaBucks Rewards Programme,” concludes Mendes.
To find out who the VodaBucks and ShakeOff 2020 winners are, click on the VodaBucks Winners Wall. Join the VodaBucks Rewards Programme by downloading the My Vodacom App or dial *133#.
