Virgin Mobile South Africa announced today the appointment of a new CEO, Jonathan Marchbank.
Marchbank was previously in charge of the Virgin Mobile Middle East and Africa Group in Asia and, prior to that, was COO of Virgin Mobile USA. He has also held the post of CEO of Virgin Mobile in Australia and Asia.
Peter Langkilde, Chairman, Virgin Mobile, Middle East and Africa, said “As the first Virgin Mobile business in the Africa / Middle East region, the success of Virgin Mobile South Africa is key to the newly formed Virgin Mobile Middle East and Africa Group. It is for this reason that we have elected to invest significant further funding into the South African business and have asked a CEO of Jonathan’s calibre to lead the company on an accelerated growth trajectory.”
Marchbank also commented on his appointment and his plans for the direction of Virgin Mobile SA, saying “I will spend the remainder of the year leading the planning and execution of our new go-to-market strategy, a process that is already well underway and which will re-energise the Virgin Mobile business and brand in South Africa with a view to strongly accelerating growth over the next few years.”
