DStv will be launching a new sports channel on 17 April, 100 days before the commencement of the Olympic games. The new channel, TRACE Sports, will be available exclusively for DStv Premium customers.
TRACE Sports won’t be offering traditional sporting fare but will instead be targeting viewers between the ages of 15 and 49 interested in upcoming, current and past sporting stars “…through exclusive profiles, gossip, news, documentaries and entertainment shows.”
MultiChoice’s Aletta Alberts said, “Sport is an important genre to pay television. TRACE Sports is a channel which takes a unique view on sports stars, giving our subscribers access to content that is not currently available on DStv. We are confident that this channel will be a big hit with our subscribers.”