Author: The Conversation

Despite what every spy movie in the past 30 years would have you think, fingerprint and face scanners used to unlock your smartphone or other devices aren’t nearly as secure as they’re made out to be.

While it’s not great if your password is made public in a data breach, at least you can easily change it. If the scan of your fingerprint or face – known as “biometric template data” – is revealed in the same way, you could be in real trouble. After all, you can’t get a new fingerprint or face.

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Given that we want to incorporate robots into our social world, it’s no wonder that creating a sense of self in artificial intelligence (AI) is one of the ultimate goals for researchers in the field. If these machines are to be our carers or companions, they must inevitably have an ability to put themselves in our shoes. While scientists are still a long way from creating robots with a human-like sense of self, they are getting closer.

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Nowhere is the advance of technology more evident than in the rise of robots and artificial intelligence. From smart devices to self-checkout lanes to Netflix recommendations, robots (the hardware) and AI (the software) are everywhere inside the technology of modern society. They’re increasingly common in ads, too: During the 2019 Super Bowl alone, seven ads aired featuring either robots or AI.

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Have you ever searched for a product online in the morning and gone back to look at it again in the evening only to find the price has changed? In which case you may have been subject to the retailer’s pricing algorithm. Traditionally when deciding the price of a product, marketers consider its value to the buyer and how much similar products cost, and establish if potential buyers are sensitive to changes in price. But in today’s technologically driven marketplace, things have changed. Pricing algorithms are most often conducting these activities and setting the price of products within the digital…

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While some people see video games as a means of living out fantasy, the truth is who we are in the virtual world largely reflects who we are in the real one. For instance, one piece of research has found that a player’s real values match their in-game decisions, suggesting that their true personality often gets reflected in a game scenario. There is also evidence that our ability to lead is strongly reflected in the way we form relationships in video games.

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