When Canal+ took over Multichoice and began implementing all manner of good ideas, we thought it was too good to be true. Turns out we were right after Variety reported that Showmax, South Africa’s homegrown streamer, is officially heading for the bin. Right after Die Kantoor got its start is a little harsh, if you ask us.
Canal+ pulls the plug on Showmax
It makes sense from a business standpoint, particularly if Showmax has consistently been a “loss-making and money-guzzling” service, as Variety calls it. The loss of much of its HBO content was certainly a blow for the streamer, and possibly one that was the straw that broke the camel’s back for a lot of customers.
“Variety has reliably learnt that Showmax will definitely be shuttered “soon” although a specific date isn’t yet available given a few remaining legal implications Canal+ and MultiChoice are sorting out.”
It’s not just hearsay, either. Both MultiChoice and Canal+ confirmed the streamer’s departure from this realm, noting there will be a “discontinuation of the Showmax service, following a comprehensive review of its streaming activities.” That’s PR speak for ‘we’re taking it ’round the back of the shed. Don’t mind the shotgun’.
It’s difficult to root for a MultiChoice without Showmax under its belt, which brought together local and international content for a half-decent price. The company poured millions into redesigning and relaunching the service only two years ago. Canal+ may have difficulty in herding those customers over to DStv, which is equally in need of repairs.
As of 31 March 2025, Showmax’s losses became too difficult to ignore. TechCentral reported that the streamer’s losses had ballooned by 88% to R4.9 billion, with MultiChoice stating that “subscriber growth and revenues were well short of the 2025 targets”. Whatever the case, Showmax will disappear for good at some point in the future. Goodbye, Showmax.
