There’s no shortage of weird Dyson wares out there, but the company’s latest product may take the cake. We’re not talking ‘weird’ by vacuum or hairdryer standards, but weird in general. Today, Dyson showed off the CameraJet — two words that probably shouldn’t align when its primary goal is cleaning one’s chompers.
Yup, the CameraJet is a toothbrush. An overly-techy one at that. This isn’t the first time we’ve seen something along those lines, most notably thanks to Philips’ Sonicare Next-Generation DiamondClean 9900 Prestige. Dyson takes it a step further by embedding a camera into the device, along with some AI power of its own.
“By combining a camera, machine learning, precision fluid dynamics, advanced brushing technologies, connectivity and WiFi, Dyson CameraJet introduces an entirely new way to keep your mouth healthy,” said James Dyson.
Brushing up on your flossing skills
The ‘camera’ bit of the equation relies on what Dyson calls a “100k pixel macro lens,” powered by Gap Optical Targeting. That’s Dyson’s ‘AI machine learning algorithm’, successfully hitting its quota for being a product released in 2026. It claims it can scan 28 live images per second and accurately target minuscule gaps between teeth. When it finds one, it’ll spit out a “conical burst of mouthrinse” to help floss your teeth as you go.
The company reckons it’s acquired these smarts from 470,000 dental images collected during its six-year development. The CameraJet is a bit of a chonker in hand, by the look of it. Much of that bulk is due to the 12.5ml ‘anti-gravity’ tank that’ll dispense your preferred mouthrinse. Supposedly at any angle, if Dyson is to be believed. The company is even developing its own non-foaming toothpaste so as not to block the camera’s view mid-brush.
Read More: The AI toothbrush era begins with Philips
Dyson isn’t looking to keep hold of those images. Users can tap into the MyDyson app to get a better view of their pearly whites for themselves. The announcement makes it clear that this feed can only be accessed during live viewing or auto-jetting. Those images are supposedly private, with none ever being stored on-device or in the cloud. The app also offers guided cleaning, coverage mapping, and how-to films, personalised to each user.
If the CameraJet is anything like the rest of Dyson’s products, you can expect something a little more long-lasting. That, along with some first-of-its-kind toothbrush specs, means that it won’t come cheap. The Dyson CameraJet launched today, 1 September, at a price of about R8,000 ($500). We’ve reached out to Dyson SA to confirm whether South Africa will be on the guest list, but we hadn’t heard back at the time of publication.
