Samsung Internet is the browser you may or may not have encountered in your South Korean smartphone. If you haven’t spotted it, you’ve either opted for Chrome from the outset or you have never signed up for one of the company’s Samsung ID accounts. Never fear, you’ll soon get to ignore the browser on another platform.

That’s because the company’s Internet browser is coming to PC, in a limited form at first. The tech maker says this will facilitate “a more fluid and connected experience across the Samsung Galaxy ecosystem.’

Samsung’s thing of Internet

The desktop version of the browser is coming in beta form at first, presumably to iron out any kinks before it goes properly global. It’s not just about exploring the internet (as much as that’s possible these days). It’s not even about hoovering up even more of your data, though that’s also an unspoken consideration. No, there’s AI involved.

Samsung’s Won-Joon Choi, the company’s mobile experience head, said, “This beta program unlocks a more connected experience across mobile and PC, while setting the stage for more intelligent browsing experiences to come. Looking ahead, Samsung Internet’s capabilities will redefine how users interact with the web, evolving from a PC browser that waits for input to an integrated AI platform that understands users while protecting personal data at every level.”

It’s a bold ambition, even for a company like Samsung. Internet browser market share is notoriously difficult to scoop up, with the numbers dropping sharply after Chrome and Safari have claimed their cut. Still, there’s a chance that Android users will want to haul their bookmarks and autofill data around more than they want to use the cursed abomination that Chrome has become. The South Korean outfit also reckons that integrated summarisation (via AI), anti-tracking features, and a “Privacy Dashboard” will help convince users that its browser is “the future of browsing.”