Facebook Dating’s drive to use the social media platform for forging new romantic connections has a new engine in the backend. Parent company Meta believes that adding artificial intelligence into the mix will reduce “swipe fatigue,” or the effort it takes to find someone on the internet you might actually want to spend extended time with.
Facebook’s amorous AI
This is paired with another feature for the social media company’s dating app called Meet Cute. This “takes the indecision out of online dating by automatically matching you with a surprise match based on our personalized matching algorithm.” From one point of view, this could be a remarkable matchup system. From another, it’ll show you just how terrifyingly much Facebook knows about your personal life.
If you’re still interested in at least the illusion that you’re putting effort toward your own romantic happiness, you can skip Meet Cute’s ‘I’m feeling lucky‘ selection and use the new dating assistant AI. The AI “users to go beyond traditional traits like height or education, allowing you to enter unique prompts tailored to what you’re looking for,” according to Facebook. In theory, users could search for any number of unique characteristics and have the Dating app return a result. Assuming there are any in your area, of course.
And, in case you’re a gremlin (or, more likely, are impaired by years of letting algorithms make your choices for you), the AI will also offer suggestions for polishing your profile so potential matches will a) want to talk to you and b) will respond if you message them out of the blue. It all seems a bit much like letting LinkedIn curate your business persona to us — it’s easy enough to be attracted to artificial presentation, but reality could be quite different.
Still, South African residents won’t have to contend with the greatest level of romantic interference since the invention of the Italian grandmother for some time. Facebook Dating’s new AI assists are only just rolling out in the United States and Canada. Keeping a weather eye on those countries’ marriage, divorce, and birth rates will let you know just how successful Meta’s shoehorning of AI into another aspect of humanity really is.
