Can you think of a use case for an AI assistant that lives in your TV? If so, Microsoft’s Copilot is likely to be the first option you can use to begin your experimentation. Just don’t ask how the new feature is different from standard voice commands on smart devices.
Microsoft says that Copilot will “[transform] the biggest screen in your home into your most personal and helpful companion,” adding that the feature will be free to use on compatible Samsung TVs. It’ll apparently be a “social experience, but the company is light on how it’ll differ from algorithm-driven suggestions and assistance.
Copilot on TV
“Copilot on Samsung TVs and monitors brings AI out of your pocket and into the heart of your home. It’s there when you and your family want to discover something to watch together, get answers to your questions, plan your weekend, or simply hang out,” said Microsoft AI’s David Washington. It all sounds like what Google Assistant could do prior to its rebranding as Gemini, but Microsoft has to punt its AI tech somehow.
If offloading cognitive processes to a distant server so you can continue to marinade in a cocktail of shabby Netflix writing, cunningly concealed sugars, and the continued removal of low-stakes decisions doesn’t horrify you, Microsoft’s Copilot is getting a face in the Samsung TV-supported app.
Microsoft says that the anthropomorphised Copilot blob “reacts and lip-syncs as it speaks, with expressions that match the tone of the conversation,” as a “visible reminder that your companion is listening, thinking, and responding just for you.” We reckon that, based on the brief preview, someone at Microsoft can’t seem to let the universally despised Clippit go.
Copilot’s debut on Samsung’s TVs is a product in search of a use case, but since it has Microsoft’s backing, folks are supposed to take it at least semi-seriously. If you’re one of those, the pointless AI assistant will appear on Samsung’s 2025 range of TV models, including the new Micro RGB sets that the South Korean company is so excited about.
Also supported are the new Neo QLED, OLED, The Frame Pro, and The Frame models, plus some Samsung smart monitors, though Microsoft’s assistant may not launch globally all at once. Microsoft says it’ll “expand to additional regions and models over time”.
