Want a phone that is a fashion statement that blends the latest technology with exquisite design and is the must-have accessory for style-conscious South Africans? That’s precisely what you get with the new HUAWEI Pura 70 Series, which has captivated all since its local launch in South Africa last week.
But the Pura 70 Series has both beauty and brains, not to mention a never-seen-before camera system that has already notched up the number one DXOMARK’s smartphone camera rankings for the HUAWEI Pura 70 Ultra model. Setting a new standard in elegance and shaping smartphone trends – it is the perfect choice for those who want the best in aesthetics and functionality.
A Fashion-Forward Marvel: The Essence of Style and Practicality
If you are a fashion-savvy consumer, the HUAWEI Pura 70 Series offers a unique blend of sleek design and high performance. The series introduces the Forward Symbol Design, which combines elegant geometric lines with innovative technology to create a visually stunning and highly practical device. It is also slim, with a profile ranging from 7.95mm for the HUAWEI Pura 70 to 8.4mm for the HUAWEI Pura 70 Ultra, making the phone comfortable on the hand and the eye. The minimalist frame and gently curved edges provide a sleek, modern look that complements any style.
What truly sets the HUAWEI Pura 70 Series apart is its vibrant colour palette. The Pura 70 comes in classic black and white and a new cherry rose pink that adds a youthful and trendy touch. The Pura 70 Ultra is available in a sophisticated green and a deep, mysterious black. Now, you can express your style with confidence.
Capture the World in Stunning Detail: The Pura 70 Series Camera
Photography enthusiasts will be delighted with the HUAWEI Pura 70 Series’ camera capabilities. The Ultra Lighting XMAGE Camera system sets a new standard for mobile photography with its 1/1.3-inch sensor and industry-leading F1.4 aperture. This combination allows for exceptional light intake, ensuring that every shot, whether taken in bright daylight or low light, is captured in stunning detail. The high-precision sliding motor enhances focus accuracy while improved anti-shake technology keeps your shots stable and crisp.
The Ultra Speed Snapshot feature is perfect for capturing fleeting moments. Powered by the HUAWEI XD Motion Engine, it quickly freezes fast-moving subjects. The HUAWEI Pura 70 Ultra’s Ultra Lighting Pop-out Camera, with its 1-inch sensor and F1.6 aperture, captures stunning details, even at speeds up to 300 km/h. Whether photographing the intricate details of everyday life or capturing distant landscapes, the Pura 70 Series excels with a 5cm minimum focus distance and 35x macro zoom, along with a 200x zoom range on the Pura 70 Pro and Ultra.
A Display that Dazzles: Immersive Visual Brilliance
The HUAWEI Pura 70 Series features the HUAWEI X-True Display, which offers an ultra-clear resolution of 460 ppi and supports Ultra High-Resolution technology. This display delivers vibrant, true-to-life colours and stunning detail, whether browsing photos, watching videos, or simply using your apps. The screen’s peak brightness of up to 2500 nits ensures clear visibility even in bright sunlight. The display’s design is as functional as it is beautiful, with a streamlined screen, narrow edges, and subtly curved corners on the HUAWEI Pura 70 Pro and Ultra models. The adaptive refresh rate ensures a smooth, energy-efficient viewing experience, adjusting dynamically to match your activity.
High-Performance Specs in a Sleek Package
It doesn’t just look good—it performs brilliantly, too. With battery capacities ranging from 4900mAh in the HUAWEI Pura 70 to 5200mAh in the HUAWEI Pura 70 Ultra, these phones offer long-lasting power. They also support HUAWEI SuperCharge technology, with the HUAWEI Pura 70 offering 66W wired and 50W wireless charging and the HUAWEI Pura 70 Pro and Ultra supporting 100W wired and 80W wireless charging. This means you can quickly power up and stay connected.
The HUAWEI Pura 70 Series also features intelligent call noise cancellation, using voiceprint extraction and AI environmental noise reduction to ensure clear, private conversations even in noisy environments. With the EMUI 14.2 operating system, you get many user-friendly features, including dynamic interactive themes and smart gesture controls designed to enhance your experience.
When you slip a HUAWEI Pura 70 Series into your bag or your pocket, you are embracing all that is Fashion Forward, regardless of whether you are a tech enthusiast or a fashionista.
Available now starting from R19,999.00 with promotional gifts valued over R7,700.00 on the HUAWEI online store (Ts & Cs apply) and at HUAWEI Authorised Experience Stores, the series is also available in Operator stores starting from R699 on a 36-month plan.
