Because just about everything in 2023 includes the words ‘artificial intelligence’ (AI), YouTube is updating its creator tools to usher in new features that’ll supposedly “enhance creativity and let anyone create”. With the help of AI, of course.
Announced at this year’s Made on YouTube event, held last week, the Google-owned video platform showed off features like a ‘Dream Screen’ greenscreen, automatic language dubbing (sorry Mr Beast en Español), and AI insights to give your content a push in the right direction.
Summoning the YouTube Dream Screen
If you’ve watched any sort of TikTok video ever, then you’ve probably already seen the platform’s ‘Dream Screen’ feature before. It’s essentially an AI-generated image (based on your prompts) that’ll automatically remove the background of your video (or Short) and replace it with the picture – making a budget greenscreen. We’re just hoping it’s a bit more refined than TikTok’s own greenscreen. YouTube says it’ll roll Dream Screen out to “select creators” at first, with a wider rollout expected for 2024.
If you’re a YouTuber without any good ideas, the new AI insights feature might just be the thing you’re looking for. The big idea here is for YouTube to “spark video ideas” and “draft outlines to help creators brainstorm.” Those ideas are powered by AI and give updated ideas based on each user’s channel and what’s currently trending across YouTube.
YouTube has been testing AI insights along with Assistive Search, which will help creators find the right background tunes. “Simply type in a description of your content and AI will suggest the right music at the right price.” Both the AI insights and Assistive Search will roll out to creators sometime in 2024.
Next up is Aloud, the platform’s AI-powered automatic dubber, which began testing back in June of this year. Developed at Google’s Area 120 incubator, YouTube’s dubber does exactly what you think it does – dubs video, by generating a text-based translation of the language it’s translating to. You’ll have the option to review the script before picking the talent that’ll be voicing your video. It’s currently being tested with select creators in English, Portuguese, and Spanish.
Finally, we have the YouTube Create mobile app, a video editor for, well, mobile. It’ll let creators pump out content on the go with all the features you’d expect to find there; editing, trimming, automatic captioning, voiceovers, filters, effects, and royalty-free music. The app is still in beta, and only available in certain markets. South Africa doesn’t appear to be one of those.