More and more companies (with apologies to Michelle Yeoh) are trying to be everything, everywhere, all at once. The latest to make the attempt is PUBG Mobile, which has announced Beat Drop. It’s not a new musical weapon for use in the company’s battle royale, however. It’s a music label. Because that makes perfect sense in 2022.
It actually does make a sort of sense. PUBG Mobile has created and released loads of its own tunes. It’s also got a history of collaboration with music artists. Whether that translates into ‘music label’, though, remains to be seen.
Air dropping the Beat Drop
Besides revealing the name, however, there’s little information to go on. Little solid information, anyway. There’s just a statement of intent and a promise of information to come. Oh, and the video above.
PUBG Mobile‘s head of publishing Vincent Wang said, “We hope to inspire… players with incredible and moving soundtracks to their in-game lives and beyond. PUBG Mobile is dedicated to creative storytelling and this new… music label adds an additional medium to help us create powerful content for our community.”
Told you. Details about which artists will contribute to the fledgling label aren’t available at this time, beyond a single long-winded video. There’s also apparently a new PUBG Mobile theme song turning up on 30 December, if you’re planning on taking a break from your festivities long enough to check it out.
Beat Drop isn’t the strangest activity parent company Krafton has embarked upon. It has also branched out into NFT-based games based around the Solana blockchain, though that doesn’t seem to have gone very far to date. Never mind, we’re sure that someone will eventually make NFTs in games work. Somehow.