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Xiaomi to launch first physical store in South Africa

The official countdown has begun to the highly-anticipated launch of the inaugural Xiaomi experience store in South Africa. Located at Shop L21 at Sandton City shopping centre in Johannesburg, there will be 50% off deals on select items on opening day.

Making quality technology accessible to everyone is not just a slogan for Xiaomi; it is becoming a reality for South African fans as the brand reaches another milestone in the country.

The official launch event of the store at Sandton City shopping centre in Johannesburg, in the heart of Africa’s richest square mile, will officially take place on 29 October 2022, though its doors have already opened to the public.

As this is an experience store, fans will finally have a chance to see, touch, test and engage with Xiaomi’s wide range of smartphones and AIoT products. After all, offering Xiaomi fans, who are at the heart of what the brand does, choice and value for money is always front and centre.

What to look forward to at the opening

Xiaomi will offer 50% discounts on selected items with launch-day deals. Fans already get 10% off select items during the month of October, while stocks last. In addition, any fan who purchases a smartphone in-store during October will receive a free Mi Smart Band 5, valued at R700.

Some of Xiaomi’s products you can look forward to seeing at the store include Redmi Note 11 Series smartphones (Redmi Note 11 and Redmi Note 11 Pro), and the flagship Xiaomi 12 and Xiaomi 12 Lite devices. Fans will also be able to view and interact with a multitude of AIoT smart hardware products such as smart watches, speakers, robot vacuum cleaners, home security cameras, Mi TV boxes and so much more.

South Africans have been asking for a physical store and Xiaomi has listened. Xiaomi wants to provide every opportunity for consumers to interact with the brand as well as make their lives easier and more convenient.

 

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