Designed to empower users around the world with a cutting-edge videography studio and entertainment powerhouse, Xiaomi 12 delivers impressive advancements in Xiaomi’s AI algorithm, flagship processing power, and an all-round elevated experience.
Capture cinematic shots at any time
Xiaomi 12 enables users to record studio-quality shots no matter the scenario, be it challenging lighting conditions or moving objects. It boasts a pro-grade triple camera array for versatile shooting, starring a massive 50MP main wide-angle camera, with 8K recording capabilities. This is accompanied by a 13MP ultra-wide-angle camera, and a 5MP tele-macro camera, for filming life from different perspectives.
Beyond impressive hardware, Xiaomi 12 also advances Xiaomi’s proprietary AI algorithms. These innovations make it easier than ever for users to record every moment the way they want to, even in low-light or when shooting moving subjects. Xiaomi ProFocus intelligently identifies and tracks objects, preventing blurring or out-of-focus shots of moving or veiled subjects. These advancements also include eye and face auto focus capabilities. Ultra Night Video uses Xiaomi’s proprietary algorithms to record video even under extreme low-light conditions, meaning moody, atmospheric shots are clearer than ever.
One-click AI Cinema offers numerous creative options for show-stopping video editing, such as Parallel World, Freeze Frame Video, and Magic Zoom modes.
Flagship processing, unprecedented performance and power-efficiency
Flagship experience requires flagship performance. Xiaomi 12 has a Snapdragon® 8 Gen 1 processor – Qualcomm’s advanced mobile platform. Built on a 4nm process, this processor also boosts GPU graphic rendering capabilities by 30% and energy efficiency by 25% when compared to the previous generation1. Xiaomi 12 also comes with UFS 3.1 exceptional loading and data transfer speeds, along with LPDDR5 RAM for memory speeds of up to 6,400Mbps.
For optimal product experience, Xiaomi 12 packs a high-performing cooling system, bolstered by a super-large vapour chamber and multiple layers of graphite to offer leading–cooling capabilities.
All-around elevated entertainment experiences
Xiaomi 12 not only lets users capture every moment in exquisite detail but also allows them to relive those moments in astonishing detail via an exceptional entertainment experience.
The phone offers vivid viewing on an AMOLED Dot Display rated A+ by DisplayMate, and with TrueColour support. For added peace of mind, the display features scratch-resistant Corning® Gorilla® Glass Victus®, and supports Dolby Vision®, industry’s leading imaging technology that brings your content to life with vibrant colour and details. Xiaomi 12 also supports HDR 10+.
Xiaomi 12 delivers Xiaomi’s most colourful smartphone display to date, with more than 68 billion colours on a 6.28-inch full-HD+ display. 120Hz Adaptive Sync is also present, for an impressively high-definition, vibrant, and flicker-free display that conveys every detail.
No cinematic experience is truly complete without pro-grade audio. Xiaomi 12 features SOUND BY Harmon Kardon, and creates an immersive audio experience powered by Dolby Atmos®, delivering spatial sound with rich detail, clarity, and realism across all your favourite entertainment. Xiaomi 12 delivers balanced stereo sound, ideal for immersive gaming or video viewing.
To optimise core user experience further, Xiaomi 12 incorporates MIUI 13, released globally earlier this year. The update includes faster storage, higher background process efficiency, smarter processing, and longer battery life. New features in the upgraded experience include Xiaomi’s proprietary Liquid Storage, Atomised Memory, Focused Algorithms, and Smart Balance.
Next-generation charging
To ensure Xiaomi 12 delivers pro-grade cinematic and entertainment experiences all day, the device delivers next-level charging speed and safety.
A 4,500mAh battery is fitted into the phone’s compact body design, and 67W wired turbo charging for speedy power-up, 50W wireless charging, and 10W reverse charging are also all supported.
Xiaomi 12 leverages Xiaomi AdaptiveCharge, a smart charging algorithm that learns and adapts to charging habits, which prolong battery life.
Flagship capabilities packaged in an iconic design
This portable pocket-sized studio fits comfortably in the palm of your hand thanks to its iconic and user-centred design. Slimmer high-capacity batteries and a narrower ridge gap save precious space within the device. Xiaomi 12’s 6.28-inch display measures just 69.9mm in width and is accented by smooth curves for a perfect fit2. All three devices are available in Gray and Blue.
Free YouTube Premium
Xiaomi 12 customers will receive up to three months of YouTube Premium for free, a move to give users access to the best ad-free and offline content, where available 3. The benefits include a subscription to YouTube Music Premium where users can get unlimited, ad-free access to more than 80 million official songs, plus live performances, covers, and remixes.
Market Availability
- Xiaomi 12 comes with 8GB+256GB, and is available from R17,999 (recommended retail price).
1 Data from 2022 Qualcomm Technologies, Inc.
2 Product weight and related specifications are theoretical values only. Actual measurements between individual products may vary. All specifications are subject to the actual product.
3Availability may vary by region. New users only. Terms apply. Form of payment required. Cancel anytime. For details visit https://event.mi.com/global/youtubepremium.
Xiaomi 12 Quick Specs
| Xiaomi 12 | |
| Display | 120Hz 6.28″ AMOLED Dot Display
DisplayMate A+ Aspect ratio: 20:9 FHD+, 2400 x 1080 TrueColour 1,100 nits peak brightness (typ) Contrast ratio: 5,000,000: (typ) 16,000 brightness adjustment Over 68 billion colours Dolby Vision®, HDR 10+ support 120Hz Adaptive Sync Up to 480Hz touch sampling rate 360° ambient light sensor Low blue light certification X-axis linear vibration motor |
| Rear Camera | • 50MP wide angle camera
– f/1.88, 6P lens – 2μm 4-in-1 Super Pixel – 8K recording – 4K HDR 10+ recording – Ultra Night Video, One-click AI cinema – Xiaomi ProFocus (Motion tracking focus/Eye tracking focus/ Motion Capture) – Portrait Night mode, Portrait HDR • 13MP ultra-wide-angle camera – 123° FOV, f/2.4 • 5MP tele-macro camera – 50mm equivalent focal length, Auto Focus • Night mode (wide/ultra-wide) |
| Front Camera | 32MP in-display selfie camera
f/2.45, 1.4μm 4-in-1 Super Pixel HDR 10+ recording, AI portrait video, Selfie Night mode |
| Dimensions3 & Weight3 | 152.70mm x 69.90mm x 8.16mm
180g |
| Processor | SnapdragonTM 8 Gen 1
4nm power-efficient manufacturing process ARM-V9: 1x ARM Cortex-X2 @ 3.0GHz 3x ARM Cortex-A710 @ 2.5GHz 4x ARM Cortex-A510 @ 1.8GHz Qualcomm® Adreno™ LiquidCool Technology MIUI 13 with Android 12 |
| RAM+ROM | LPDDR5 RAM
UFS 3.1 storage |
| Audio | Symmetrical dual speakers
SOUND BY Harman Kardon Dolby Atmos® |
| Charging | 4,500mAh (typ) battery
67W wired turbo charging 50W wireless turbo charging 10W reverse wireless charging Xiaomi AdaptiveCharge |
| Connectivity | Type-C
Dual SIM, dual 5G standby4 Supports NFC Bluetooth 5.2 5G Wi-Fi 6/ Wi-Fi 6E5 |
| Available Colours | Gray and Blue |
4 5G connectivity may vary based on region availability and local operator support.
5 Wi-Fi 6/Wi-Fi 6E connectivity may vary based on region availability and local network. For most countries and areas, Wi-Fi 6 is not supported by the devices and needs to be added via OTA where applicable.
About Xiaomi Corporation
Xiaomi Corporation (“Xiaomi”) was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.
Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues technological innovations, compelling user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.
Xiaomi is one of the world’s leading smartphone companies. The company’s market share in terms of smartphone shipments ranked no. 3 globally in the first quarter of 2022. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, more than 478 million smart devices connected to its platform (excluding smartphones, tablets and laptops) as of March 31, 2022. Xiaomi products are available in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.
Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.
About Xiaomi South Africa
Xiaomi has been in the South African market since 2017. Over and above their existing partnerships with Vodacom and retailers such as Takealot, TFG, Incredible Connection and PEP, Xiaomi is actively expanding their networks through both mobile operators and online distributors to increase availability of their devices at multiple touchpoints. Their ultimate goal is to establish brick-and-mortar Mi Stores across the country.
Xiaomi is committed to bringing the very best smart technology into South Africa, and is set to expand their repertoire of smartphones, AIoT and 5G technology over the coming months. Xiaomi’s mandate is to supply South Africans from all walks of life with the smart, innovative technology they need to live a better life.
For more information about Xiaomi in South Africa, please visit https://www.facebook.com/XiaomiSouthAfrica/
