MultiChoice has announced that it has completed installation of its first Dolby Atmos-enabled production suite, located at its broadcast centre in Randburg. This is the first Dolby Atmos production suite the broadcaster has built.
Dolby Atmos, developed by Dolby Laboratories, is a surround sound technology that adds “height channels” for 3D-like effects in movies and television series, allowing viewers to feel like they are immersed in the action.
“In line with our strategy to be Africa’s leading storyteller, our media technology team continues to ensure our production values increase and can compete with the best in the world,” said Yolisa Phahle, general entertainment, and connected video CEO at MultiChoice.
Competing with the world
“The new production suite unlocks business benefits for MultiChoice, as movies and series can be packaged for international broadcasters that require Atmos-ready content. It also unlocks a world of creativity for the creation of future content on the company’s platforms,” said MultiChoice.
According to technology engineer Kabelo Lebajoa, everything was new to the company. “Most of the technology and equipment in this studio were new to us, so we had to read up on just about everything, but it was very interesting,” said Lebajoa.
The new studio will be used for content creation for Showmax and other DStv series. It will help bring the broadcaster’s content into line with work that international studios are doing.
Source: TechCentral