Ted Florence is ready for his family trip to Botswana. He has looked up his hotel on Google Maps and downloaded a digital map of the country to his phone. He has also packed a large paper map. “I travel all over the world,” says Florence, the president of the international board of the International Map Industry Association and Avenza Maps, a digital map software company. “Everywhere I go, my routine is the same: I get a paper map, and I keep it in my back pocket.”