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Fujifilm opens its overhauled Innovation Centre to the public

Fujifilm South Africa recently revealed its brand new Innovation Centre based in Roodepoort, Johannesburg.

Fujifilm X-T3 Unboxing

The Fujifilm X-T3 landed in South Africa at the beginning of October. We were fortunate enough to get one of the first units, so we unboxed it immediately, of course. This is a great upgrade to the X-T2, which we absolutely love. The X-T3 has a 26.1MP APS-C sensor, it shoots 4K video, is fitted with a very nifty USB-C port and of course, a headphone jack. Review unit supplied by Fujifilm South Afr...[Read More]

Fujifilm’s continuing to reinvent medium format photography with the GFX 50R

You’ve got to give it to Fujifilm, it sure knows how to grab headlines. While Canon and Nikon are announcing full-frame mirrorless cameras, Fuji’s giving that a skip and doubling down on its mirrorless APS-C and medium format (MF) lineups instead. Remember the GFX 50S mirrorless MF that redefined what a medium-format camera could be? Well, now Fujifilm’s made an even more portabl...[Read More]

Fujifilm’s going to let you rent-to-buy its camera gear in SA

From Friday, Fujifilm South Africa will allow South African consumers to get the company’s cameras, lenses and accessories via the company’s global rent-to-buy programme. At the end of the contract term, customers can either return the kit, hold onto it and continue paying half of the monthly rental fee they’ve been paying, or pay one more full month’s instalment to assume ...[Read More]

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