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Bloodhound LSR gets name change, another shot at breaking land speed record in SA

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We’ve been following the fortunes of the Bloodhound SSC, the rocket-powered car that was supposed to hit South Africa in order to break the land-speed record, almost from the very start. We thought that all was lost when the project was delayed, and then delayed some more, and then ran out of money but it’s back. Bloodhound SSC has become Bloodhound LSR (which stands for ‘Land Speed Record’) and has picked up a new sponsor: Ian Melett.