As businesses from restaurants to the smoking industry are aware, the key to building customer bases is to get them while they’re young. With that in mind, Google has just announced its new AI Literacy hub, a place to keep the company’s “latest AI resources and learning tools for parents and guardians, students and educators.”

The website‘s launch follows several injections of AI into Google’s products across most of its platforms. It’s not quite barging into primary schools like a Scientologist with a monthly quota, at least. Most of the resources are intended for parents, teachers, and high-school students.

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Included in its new educational lineup is a podcast for parents that deals with “expert perspectives on how AI is enhancing the future of learning and education.” The podcast kicks off on 25 September and is hosted by the AI Education Project’s Alex Kotran and Dr. Aliza Pressman, a child development specialist.

An ongoing video series has been launched that hopes to instruct parents on how kids can use AI to more effectively study (as opposed to just making the technology do all the work). Student and teacher resources are also all over, including something called AI Quests, a gamified experience that “allows middle school students to step into the shoes of researchers and experience the AI lifecycle firsthand.”

The search giant’s literacy efforts are largely aimed at American users, particularly when it comes to teacher resources, but Google’s work should translate, for the most part, across much of the English-speaking world. If a deeper understanding of what Google thinks AI should be doing in your life is something you’re after, the new AI Literacy hub should have the answers. Well, some answers.