Not everyone is cut out to launch a Mobile Virtual Network Operator (MVNO), but it’s not often we get to see one return from the dead, especially not one bearing a host of new features. Pick n Pay today announced the return of Pick n Pay Mobile, relaunching this time alongside a new app, new rewards programme, and e-SIM support.
Pick n Pay Mobile is back
Oh, and if the previous iteration didn’t immediately grab your attention due to a lengthy in-store RICA process, PnP has addressed those issues this time. With e-SIMs now offered, customers have access to instant activation, including a self-RICA system for the folks who still want a physical SIM. That’ll have you hooked up to PnP’s network (piggybacking off MTN) faster than before.
“The new app has been designed to provide an experience that puts convenience, control and value in the customer’s hands,” said Deven Moodley, executive head of value-added services, financial services and mobile at Pick n Pay, in a statement on Tuesday.
“With the new eSim capability, users can sign up on the go; there is no need for an additional Sim to receive the benefits that Pick n Pay Mobile offers.”
Read More: Pick n Pay is now FNB’s primary eBucks partner as it expands cash-back reward scheme
Arguably more enticing than e-SIM support is Pick n Pay Mobile’s ability to let customers build their plans inside the new app, mimicking Melon Mobile. These plans are only active for thirty days at a time and automatically renew until cancelled. To coincide with this, Pick n Pay says it has cut prices across the board to remain competitive.
Continuing the legacy of the original Pick n Pay Mobile, the MVNO still offers users 1MB “free” mobile data for every R1 spent in-store. It’s not as easy as it sounds. First, you’ll need to swipe your Smart Shopper card at the till (linked to your MVNO phone number), after which the slip will include a code to redeem your data. To unlock this, however, customers must recharge with R20 airtime before they can unlock it.
According to MyBroadband, the app takes it a step further by incentivising continued use. Mobile customers who stick around for six months will earn back 5% of their monthly spend. Hit nine months, and it’ll bump to 10% monthly.
