Small and medium-sized businesses are more than part of South Africa’s economy – they are its lifeblood. They drive innovation, create jobs, and fuel growth. Recognising this, Incredible launched Incredible Business, a division dedicated to empowering SMEs with the right technology, tools, and support to succeed in a competitive marketplace.
A partner for growth
Incredible Business is not just a technology supplier, it’s a partner. Every business is unique, with its own challenges and goals. Whether it’s a start-up purchasing its first laptop or an established company scaling with advanced systems, Incredible Business provides tailored solutions.
From hardware and software to connectivity, entrepreneurs have access to in-store Tech Xperts who guide them in choosing the right tools. This support is vital for SMEs without dedicated IT teams, ensuring they can focus on running their businesses with confidence.
Technology is often the backbone of growth. For some, it’s a simple device to issue invoices or manage emails. For others, it’s a router connecting them to global markets, a printer that keeps operations flowing, or audio-visual tools that shape customer experiences. Whatever the need, Incredible Business delivers reliable, future-ready solutions to help businesses run smoothly, grow faster, and reach further.
My Incredible Business series
To celebrate the resilience and creativity of local entrepreneurs, Incredible created the My Incredible Business series and competition. This multimedia platform shines a light on SMEs, giving them a stage to share their stories, inspire others, and remind South Africans of their vital role in job creation.
The series goes beyond facts and figures. It takes audiences into the heart of each business – its beginnings, its challenges, and the defining moments that shaped its journey. It captures the spark that makes every venture unique while inspiring those who dream of starting their own.
More than storytelling, it is about building connections. By amplifying SME voices, the series fosters community support, encourages entrepreneurship, and shows how technology can drive growth, innovation, and opportunity.
A competition that transforms
At the centre of the series is a competition that gives one standout business a R50,000 Incredible voucher to invest in technology that can transform their future. Throughout the year, more entrepreneurs will have the chance to enter, share their stories, and win the support they need to thrive.
This is where ambition meets opportunity. It’s where SMEs can dream bigger, work smarter, and take bold steps toward growth – with Incredible Business standing beside them every step of the way.
How to enter
- Register an online business profile with Incredible Business.
- Complete the entry form.
- Share your business story with us.
- Ts and Cs apply.
Incredible Business is here to give SMEs a voice, connect communities, and unlock new possibilities – helping every entrepreneur to truly Be Incredible.





1 Comment
I spent over 30 years trying to find My Path. It led Me to Hospitality. Almost 10 years of those 30 years Brucheen Bruyns was right there by My side. Married / Best Friends & Business Partners.
I worked for others as if I owned the Business and always put them first to hopefully one day have a piece of the success and in the meantime neglected 3 important People in My Life. My Wife, My Son and Myself. Work towards being Your Own Boss. Trying to impress a Boss will only get You a Good Salary not Freedom. May I add the price of freedom is Hard Work and dedication more so for Yourself than working for a Company.
Finally, I now have a chance to Build something for Us that We can call Our Own, Brucheens Crafts and Cafe So You see this is more than just a Food & Coffee Truck. It is a Legacy I am Building for Myself and Family one that if I pass it can sustain My Family, so they never have to work for a boss.
We have spent Birthdays in Our Trailer, worked during Storms, Camped Out in Weird and Wonderful Places. Cried Together, Laughed Together and Yes at times got mad at each other but always – always have We done it together.
This Business is All We have and one that I am Proud to say I started with My Beautiful Wife. One I will work hard for. Please Support Small Business Owners.
You never know the whole story behind it and what it means to Families. #supportsmallbusinessowners
I want to Thank Each & Every Client in the past year We have been open for Your Support. Also Thank You to Facebook Mark Zuckerberg for allowing Us to promote Our Business and letting the World know We are here, we mean Business, we will Not give Up despite the lack of Real capital to grow or an investor.
Loving Regards
Chef G & Wifey B