With the highly anticipated launch of the iPhone 17, now is the perfect time to upgrade your tech and elevate your Apple experience with Incredible.

From nationwide convenience to exclusive promotions, warranties, and trade-in offers, there’s no better place to secure the latest in Apple innovation. Incredible goes above and beyond to provide you with a comprehensive, rewarding, and hassle-free Apple shopping experience.

Incredible has dropped its exclusive pre-order offers from Friday, 12 September, which will be valid until 18 September 2025.

Customers who pre-order their iPhone 17 or iPhone 17 Air with Incredible will get R1,000 towards their purchase at checkout, and customers with their eye on the iPhone 17 Pro or iPhone 17 Pro Max will get a massive R2,000 towards their purchase at checkout – now that’s incredible.

Incredible will offer iPhone 17 featuring the all-new A-19 chip with Dual Capture and Camera Control – both powerful upgrades to the advanced camera system features with 4k60 Dolby Vision. Plus, a big boost in battery life. The iPhone 17 Air and iPhone 17 Pro, powered by the A19 Pro chip with industry-leading CPU performance, featuring larger display sizes, 48MP Pro Fusion Camera with Ceramic Shield on both back and front cameras for 3x better scratch resistance. And last but not least, the innovative Vapour Chamber in the iPhone 17 Pro and Pro Max.

Customers will be able to pre-order the iPhone 17 lineup from Friday, 12 September, with availability from Friday, 19 September 2025.

As a preferred Apple destination, Incredible offers customers endless reasons to purchase the new iPhone 17 lineup or their next Apple device, from one of their nationwide stores or online. Here are just a few of them:

Unmatched convenience

With over 80 stores nationwide, shopping for your new iPhone 17 has never been easier. Whether you visit Incredible, Incredible Connection, or Incredible Cellular, you’ll find all the latest Apple devices readily available.

Free, extended warranties

Get peace of mind with Incredible’s free, extended warranties on all new Apple devices. Enjoy a free 3-year warranty on all iMacs and MacBooks, plus, a free 2-year warranty on the new iPhone 17 range, iPad, and Apple Watch. These extended warranties ensure your device is protected far beyond the standard manufacturer period.

Trade-In opportunities

Thinking of upgrading to the iPhone 17? Incredible makes it easier with its trade-in program. Start your trade-in journey online, and be sure to bring your old Apple device into any Incredible store for quick evaluation, you could receive a voucher toward your next purchase.

Affordable payment options

Purchasing the new iPhone 17 is not only convenient but also affordable. With options that offer up to 36 months of credit, a store account that allows you to split your payments up to 12months for you and the whole family, and contract deals, you can spread the cost of your new Apple device to fit your budget. Businesses can also benefit from a 30-day business account, ensuring you get the latest Apple tech without breaking the bank.

Get the Incredible experience with our TechXperts

Shopping at Incredible comes with more than just great deals – it comes with expert tech support. Incredible’s stores have dedicated TechXperts who’re on hand to assist with setup, troubleshooting, and technical queries. These experts add an extra layer of assurance and service to your purchase, ensuring a seamless Apple experience from start to finish.

With the launch of the iPhone 17, there has never been a better time to purchase your next Apple product from Incredible. Enjoy the benefits of free warranties, trade-in deals, network flexibility, and a seamless shopping experience. Incredible ensures that you not only get the best of Apple’s latest innovations but also benefit from world-class support, affordable payment options, and exclusive promotions.