The big idea Social media can be mentally draining. And when mentally drained, you are more likely to be influenced by a high number of likes on posts – even to the point of clicking on ads for products you don’t need or want – according to our recent experiments on how social media affects behavior. As a professor of advertising, I have studied social media behavior for years. In late 2022, my colleague Eric Haley and I conducted three online studies on Americans aged 18-65 to test how people under various mental loads respond to ads differently. The control group in each study…
Author: The Conversation
Automation, once hidden behind closed doors in factories, is increasingly moving into public view. Customers can pay for groceries or clothing at a self-checkout machine, order fast food from a touchscreen kiosk or even pickup coffee from a “robo-café.” These technologies, which substitute human contact for robot-based interactions, are examples of self-service technologies — innovative public-facing automation which “enable customers to perform entire services on their own without direct assistance from employees.” While self-service technologies have the potential to improve efficiency, reduce costs and improve user experience, these technologies raise complex economic and political questions. Politics and exposure Much has been written from an economic perspective…
Artificial intelligence (AI) is becoming ever more prevalent in our lives. It’s no longer confined to certain industries or research institutions; AI is now for everyone. It’s hard to dodge the deluge of AI content being produced, and harder yet to make sense of the many terms being thrown around. But we can’t have conversations about AI without understanding the concepts behind it. We’ve compiled a glossary of terms we think everyone should know, if they want to keep up. Algorithm An algorithm is a set of instructions given to a computer to solve a problem or to perform calculations that…
Each day, messages from Nigerian princes, peddlers of wonder drugs and promoters of can’t-miss investments choke email inboxes. Improvements to spam filters only seem to inspire new techniques to break through the protections. Now, the arms race between spam blockers and spam senders is about to escalate with the emergence of a new weapon: generative artificial intelligence. With recent advances in AI made famous by ChatGPT, spammers could have new tools to evade filters, grab people’s attention and convince them to click, buy or give up personal information. As director of the Advancing Human and Machine Reasoning lab at the University…
Do you remember learning to drive a car? You probably fumbled around for the controls, checked every mirror multiple times, made sure your foot was on the brake pedal, then ever-so-slowly rolled your car forward. Fast forward to now and you’re probably driving places and thinking, “how did I even get here? I don’t remember the drive”. The task of driving, which used to take a lot of mental energy and concentration, has now become subconscious, automatic – habitual. But how – and why – do you go from concentrating on a task to making it automatic? Habits are there…
The AI chatbot ChatGPT produces content that can appear to have been created by a human. There are many proposed uses for the technology, but its impressive capabilities raise important questions about ownership of the content. UK legislation has a definition for computer-generated works. Under the Copyright, Designs and Patents Act 1988 they are “generated by computer in circumstances such that there is no human author of the work”. The law suggests content generated by an artificial intelligence (AI) can be protected by copyright. However, the original sources of answers generated by AI chatbots can be difficult to trace – and they…
Physicists believe most of the matter in the universe is made up of an invisible substance that we only know about by its indirect effects on the stars and galaxies we can see. We’re not crazy! Without this “dark matter”, the universe as we see it would make no sense. But the nature of dark matter is a longstanding puzzle. However, a new study by Alfred Amruth at the University of Hong Kong and colleagues, published in Nature Astronomy, uses the gravitational bending of light to bring us a step closer to understanding. Invisible but omnipresent The reason we think dark matter…
The Justice Department on April 14, 2023, charged Jack Teixeira, a 21-year-old Massachusetts Air National Guard member, with unauthorized retention and transmission of national defense information and unauthorized removal and retention of classified documents or material. Media reports suggest that Teixeira didn’t intend to leak the documents widely but rather shared them on a closed Discord community focused on playing war games. Some of the documents were then shared to another Discord community with a larger following and became widely disseminated from there. So what is Discord and should you worry about what people are encountering there? Ever since the earliest days of the internet in the…
In March 2023, Italy became the first western country to block the advanced chatbot known as ChatGPT. The Italian data protection authority, Garante, cited concerns over the protection of personal data when making this decision. It has given OpenAI, the California-based company that created ChatGPT, until the end of April to comply with its demands. Garante said ChatGPT collects data in a way that’s incompatible with data protection law. Another reason given was the lack of age verification by the platform, which could expose children to harmful content. As a result, it used an emergency procedure to temporarily suspend the processing of personal data by OpenAI. News…
On April 20, 2023, a new SpaceX rocket called Starship exploded over the Gulf of Mexico three minutes into its first flight ever. SpaceX is calling the test launch a success, despite the fiery end result. As a space policy expert, I agree that the “rapid unscheduled disassembly” – the term SpaceX uses when its rockets explode – was a very successful failure. The most powerful rocket ever built This launch was the first fully integrated test of SpaceX’s new Starship. Starship is the most powerful rocket ever developed and is designed to be fully reusable. It is made of two different stages,…










