South African streaming service Showmax is hosting a live stream of superstar Tyla’s concert later this month. The Afropop singer will perform hits from her hit album TYLA at the SunBet Arena in Pretoria. The event will be live-streamed to Showmax subscribers across Africa.
Showmax rolls out the carpet for Tyla
Fans who missed out on her sold-out shows in Cape Town and Pretoria can catch her performing hits from her debut album TYLA, as she wraps up her global tour. The hit album is fresh off an award-season haul at the BET Awards, MTV Music Video Awards, and Grammys. The concert takes place on January 18, and fans can watch it exclusively on the streaming service via a Showmax Entertainment subscription.
“We’re thrilled to spotlight Tyla’s iconic homecoming concert with our advanced live-streaming technology,” said Yatish Narsi, Chief Marketing Officer at Showmax and MultiChoice South Africa. “This marks our first live-streamed entertainment event, reflecting our commitment to bringing world-class experiences to audiences across Africa.”
“We’re not just hoping to smash records with this live stream,” she added. “We’re changing the narrative of what it means to succeed on our continent. Showmax doesn’t just aim to be the best in Africa; we aim to take our place among the best in the world.”
The streaming service uploaded a teaser to the event on YouTube, and fans can follow the build-up through the #TylaOnShowmax tag on social media.
