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Volvo is bringing Prime Video and YouTube streaming to (some of) its vehicles in SA

Volvo streaming SA

On the list of ‘Worst things you can do while driving a car’, watching the latest overpriced fantasy series or catching up on your favourite YouTube channels is right up there. But sometimes you’re inside your car and not driving it. In that case, it’s probably fine. At least, that’s what Volvo reckons.

The Swedish automaker has launched in-car support for Amazon’s Prime Video app for South Africa. Oh, okay, and the rest of the world (except for China, South Korea, and Vietnam) are also getting the app-based upgrade. In addition, YouTube support is also coming to Google-based Volvo models around the world.

Volvo: Watch this

The vehicle manufacturer is big on its safety so the introduction of in-car streaming isn’t intended to make more money for tow-truck drivers. It’s specifically pitched at those times in your car when you’re not navigating a well-constructed lump of metal around. Recharging, waiting to pick someone up, or hiding from members of your family are specific examples but we would add sitting in the parking lot and hoping your office park spontaneously ignites to the list of times when streaming something would be appropriate.

There are some terms and conditions. Supported Volvo models will be able to download the Prime Video app via Google’s Play Store in the in-car interface as of 18 September this year. Accessing YouTube isn’t quite as convenient, though it will be simpler. That app will turn up in your vehicle as part of an OTA update at an unspecified time in the near future.

The tricky bit might actually be using them. Obviously, you’ll need a Prime Video subscription to use the service. Some vehicles in some global markets may have integrated data that can be used to stream video. Others, and we’re sure that at least some Volvo models in South Africa fit this category, will need an external source of data in order to get that video action going. We’re not saying you should leech off the WiFi at your favourite coffee spot but we’re not not saying that either.

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