LG and Samsung are both leaping into the Microsoft Copilot AI train as it whizzes by. Both companies unveiled new TV products that include Copilot AI support. It seems Microsoft will stop at nothing until its Copilot AI platform is in almost everything with a screen.
Microsoft wants to Copilot your TV, too
LG is adding a dedicated AI section to its TVs, even renaming its iconic remote as an “AI remote.” LG has yet to demonstrate exactly how the Microsoft AI platform will work on its TVs, only describing it as a way for users to “efficiently find and organize complex information using contextual cues.” However, the tech company has previously shown off its own AI chatbot integrated into its TVs. For now, it seems AI functions only appear when users want to search for more information on a certain topic.
Samsung unveiled a new Vision AI division for its AI-powered TV features, including AI upscaling, Auto HDR Remastering, and Adaptive Sound Pro. The remote also includes a dedicated AI button to access AI features like recognising food on a screen and tweaking certain home security features.
Copilot is the next partner in this unholy matrimony. New Samsung Smart TVs and Smart Monitors featuring it are on the way. Samsung says, “This partnership will enable users to explore a wide range of Copilot services, including personalized content recommendations.”
Without having seen any of this in action, it’s anyone’s guess what the final product will look and feel like. If most of the AI-powered ‘disruptive’ tech we’ve seen before is any indication, then it’s best to set expectations rather low. The company still lacks an effective AI solution that acts as more than an enhanced search or a technological novelty but Microsoft is anything if not persistent.
Very few tech-producing giants have turned down Uncle Bill’s money to integrate a Copilot feature here and there (and sometimes more) in their products. With all this money being thrown around, one wonders if Microsoft is being swindled or if they’re the ones doing the swindling.