Last night’s ‘Scary Fast’ Apple event took place in the dead of night here in South Africa but there was still excitement to be had. It was Halloween, after all. Apple’s M3 processor roster made its debut, with three fresh chipsets due in very short order.
As is usual with Apple, the new M3 lineup claims to be even faster than its predecessors, with the Pro and Max versions of the chips being correspondingly speedier. How speedy? Well, these are the first 3nm chips on the market, which should give you an idea of the bragging rights Apple is claiming right now.
100k 47 M3, m@
Apple reckons there’s quite a jump from the M2 lineage but an even greater one from the first-generation chips. The efficiency cores inside these chips are supposed to be 50% speedier than M1 (30% quicker than M2), with the performance cores boasting 30% (M1) and 15% (M2) speed increases. That’s if you’re using this year’s Max processor which is the obvious hardware highlight from the event.
Power of three
So sure, there’s loads more power and there’s potential for serious gaming performance but that might wait until a MacBook Air update sometime in 2024. The newly-announced MacBook Pro units and the new 24in iMac are workhorse machines intended to earn enough money to pay for themselves. We can’t see too many folks buying one just to experience ray-tracing on a Mac. Not at Apple’s prices.