Lego designers make up the backbone of our society. They sit quietly, without any recognition, pumping out designs that the brickmaker feels okay with charging an arm and a leg for. If you disagree, now’s your time to show them up. Build your own set, submit it, and the set could be an unofficial, yet official, Lego set.
Five winners will be chosen, with 20,000 units being made of each winning set. These won’t be sold in regular stores – no – these will be packaged under Lego’s own BrickLink, available online exclusively. The winners will even be paid – taking home a grand total of 5% of the profits. Which, based on the price of Lego, isn’t something to scoff at.
Bricked Up
The competition known as the BrickLink Designer Programme was previously only limited to rejected sets looking for a second chance at life. Lego has now opened the program up to any and everyone. Best of all, the contest will run year-round.
There are a few rules you need to follow to be considered for the win. You’ve got to use the BrickLink Studio software, using a limited palette of 8,500 bricks. There are certain guidelines to follow too. It obviously can’t break under regular building pressure, or have any pieces randomly detaching themselves from the build. Duh.
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Sets are entirely chosen by Lego itself, though it will take a fan vote into account over on the BrickLink website. That means you should probably submit your design sooner rather than later. Once one of the five winner’s sets reaches 3,000 pre-orders, manufacturing will officially begin.
Oh, and don’t try to include characters and sets from franchises. Lego is looking for the best of its general sets that don’t infringe on rights from other companies. Just keep it simple.
The competition officially opens on 1 February and closes on 28 February. That leaves you with plenty of time to get designing and to create enough bots to vote on your design come 1 February. That was a joke. Don’t do that.