Apple TV has long felt like the forgotten product in the tech giant’s line-up. Yesterday, Apple unveiled a new model that suggests it’s still intent on invading your living room even if it’s going to leave other electronics companies to make the actual screen.
“The future of television is apps,” says Tim Cook, and to that end the new Apple TV has been made far more software-friendly. It boasts tvOS, a new operating system that shares a lot of features with iOS. iOS developers shouldn’t have too much trouble creating new apps for tvOS, or porting their existing apps over to the platform. Apps will also be compatible across iOS and tvOS, so you’ll be able to start playing a game on your iPhone on the Gautrain journey home and finish it on the television in your lounge after dinner.
Apple has given selected developers early access to the platform, so come launch day we’ll see streaming apps from Netflix, HBO and Hulu (which will doubtless take some fiddling if they’re going to work in South Africa), a home shopping app from Gilt and even an Airbnb app, allowing you to browse holiday accommodation from your couch.
One way to control games will be the overhauled Apple TV remote, which features a glass touchpad for what Apple’s Eddie Cue described as a “touchscreen-like” experience, as well as accelerometer and gyroscope for motion control (sorry Nintendo). But you’ll also be able to use iPhones and iPads as controllers — handy for when friends have dropped by — as well as “proper” gamepads, thanks to support for MFi controllers.
The remote has another familiar feature: Siri. Hit the Siri button and you’ll be able to control a huge range of functions with just your voice. You can search for content to watch or play (Siri can filter results by actor, director, genre, age rating and lots more – and Siri will search across multiple content apps at once, supporting iTunes, Hulu, Netflix and Showtime at launch), navigate videos (“Jump ten minutes ahead”) or swiftly skip back to clarify a line of dialogue you missed (with temporary subtitles!).
We’ll have to wait and see whether the device offers support for ShowMax, Naspers’ new video streaming service. But, given the app-focused approach of the Apple TV, it seems likely a ShowMax developer has already been tasked with getting to grips with tvOS and building the requisite app.
While you’re watching a film or TV show, you’ll also be able to ask Siri to bring up detailed info on it, as well as information from outside apps: the weather, say, or recent sports results.
The new Apple TV will be on sale in late October, priced at US$149 for the 32GB model and US$199 for the 64GB model. It may only come to South Africa in November or December, and we don’t know local pricing, but given the current exchange rate we expect the cheaper model to come in at around R2,500.
While it’s hard to look at any one function of the new Apple TV and think “Wow, Apple has massively innovated here”, it’s by bringing all these new features together that Cupertino hopes to reinvent the TV. An apps platform, a games console and a source for tons of video content (plus Apple Music and Photos, of course) in a dinky, reasonably affordable TV box – it could just be the Apple TV that finally fulfils the promise of early models. We’re looking forward to getting our hands on one to find out.