Experience Primare’s spectacular Scandinavian audiovisual hardware in South Africa

The Digital Experience, one of South Africa’s technology icons, brings customers access to Primare. Primare is a Scandinavian audiovisual brand with a storied 40-year history that is rooted in Scandinavian culture.

The ethos behind the brand is typified by two Scandinavian ideals – lagom and hygge. The latter (pronounced ‘hyoo-guh’) you might already be familiar with. It’s a Danish term that translates as “cozy” but it’s more about the sense of togetherness that sharing with those around you can produce. Lagom (‘laah-goam’) is Swedish and means “just the right amount”.

Primare values

These two ideals characterise the Scandinavian audiovisual specialists. Lagom in particular is threaded through everything the company does, covering appearance and performance of all the company’s kit. It speaks of balance, where user experience is foremost and the product all but disappearing as it does its work. It’s just you and the experience.

This is the product range that The Digital Experience brings to new customers and established fans. Products like the highly customisable SPA25 Prisma integrated amp, SP25 Prisma processor, A35.2 stereo, and A35.8 eight-channel fully bridgeable power amplifier setup enter South Africa to change the way locals interact with their audio and video experiences while offering the best of both.

Being the best

Primare’s products aren’t about calling attention to themselves. They are, quietly and without fuss, simply the best hardware you can stick inside your home. The brand stays at the front of technological development, not because it’s trying to impress but because those developments offer the best results for its customers.

This leads to product development that is based on sound fundamental principles of thoroughly implemented power supply designs so that each individual component and sub-circuit operates sympathetically to achieve a cohesive whole.

Dauntless design

Each product fielded by Primare offers the simple and elegant design Scandinavian companies are known for. The description of clean lines and natural textures is known as “Scandi design” for a reason and Primare is exceptional in its own execution of it.

Quality of build and materials are at the forefront of the brand’s efforts. Interfaces are simple and easy to use, and every product elevates the place where it’s kept.

The Digital Experience

Come to the Digital Experience showroom, located in Fourways Crossing, Johannesburg, to see the best of Scandinavian audiovisual technology in person. Alternatively, visit the online showroom. Either way, you’ll have the best and most knowledgeable staff on hand to help you make the best choice for your home.

Bring Primare into your home and let those around you bask in excellent audio, crisp video, and the systems that make that possible – get the best at The Digital Experience, today.