The Digital Experience, a South African fixture for almost a quarter of a century, is the prime location for photographers both budding and professional to get the gear they need to elevate their game. Canon, Nikon, and Sony camera are all featured across a range of body segments, with German brand Leica holding a special place at the heart of The Digital Experience’s Fourways store.
Whether you’re after the modernity of a mirrorless camera design, are a fan of the digital single-lens reflex format, or are just a casual company camera user, there’s something on the shelf that will improve on what you have in every way. And should you be a photography connoisseur, you’ll find yourself in no better hands than the folks who ensured that The Digital Experience was crowned the first official Leica Boutique in Africa in 2013.
Lens make you happy
Any photographer worthy of their many-pocketed vest knows that it’s not just the camera body that makes an excellent image. It’s the eye behind it too. But there’s a third component – lenses. Whether it’s wide-angle, telephoto (all the way up to the mighty Canon RF 600mm F/4L IS USM), zoom, or macro, you’ll find the additions required to make that camera body a performance machine.
For those with enough expensive glass at home, an adaptor might be all that’s required to give a favourite lens a new lease on life by letting them connect to a new model with a slightly different mount system. Options from Canon, Nikon, Sony, and Sigma are available to convert existing lenses to other mount systems.
Eye in the sky
Fine photography doesn’t only involve holding onto the hardware. Occasionally you’ll want to remote control your camera as it zips through the sky over your targets. A massive selection of DJI drones makes this possible at all levels of expertise.
For newcomers and those on a budget, DJI’s Mini 2 SE is an excellent way to test the waters without breaking the bank. This scales right the way up to DJI’s Mavic Pro Cine bundle, for Hollywood-level shots, angles, and options in a compact flying bundle.
A little help
Finally, there are the accessories that make it all work: tripods, bags, cards, and all the rest of the bits that are occasionally nice to have and sometimes essential but are a mission to get in the same place. The Digital Experience removes the need to shop around by having everything under a single roof.
It doesn’t matter if you need speedier cards, card readers, lighting rigs, tripods of every size and description, or microphones and bags to store everything in, you’ll find what you need at The Digital Experience.
You don’t even need to head on down to the centrally-located Fourways store. The website lists everything that’s in stock and ships nationally. It doesn’t matter why you’re taking photographs. Whether you’re a newcomer or a pro, get the gear you need today.