It doesn’t take an expert to see that the way people consume content is evolving. More and more people, especially younger generations, are moving away from the traditional live TV experience in favour of on-demand video streaming. These days you don’t even need a TV, decoder, and satellite dish to watch your favourite shows or sports, the smartphone in your pocket can do it all.
MTN, one of the leading mobile network operators on the continent, saw this move coming and has already positioned itself as a leader in the mobile video streaming market through exclusive partnerships with Showmax and Disney+.
“Live TV is like a train. You have to be at the station at a particular time and if you miss out it’s gone,” said Jason Probert, MTN South Africa’s general manager of digital services.
MTN brings affordable streaming to your pocket
MTN is moving beyond the old entertainment model – where customers had to adapt around the service – by adapting its services to suit the needs of its customers. Partnerships with streaming platforms like Showmax and Disney+ are another step toward MTN’s streaming vision.
These partnerships now mean MTN customers can enjoy a host of ad-free mobile on-demand video streaming services that cover a wide array of the best local and international content, as well as all 380 football matches of the English Premier League – and that’s not even the best part.
Thanks to its exclusive partnership, MTN customers won’t have to fork out hundreds of rands a month just to watch some footy. The Showmax Premier League LivePass includes mobile streaming access to the Premier League games and enough mobile data to stream them all live for just R79/m.
“At MTN, we are committed to providing all our customers with the opportunity to enjoy the benefits of a modern connected life. Our partnership with Showmax marks a significant leap forward in this journey, giving our customers the ability to access the world’s most popular sports league at an incredibly affordable price while enjoying access to the best network in South Africa,” said Probert.
Now Listen: Streaming over mobile is the new entertainment, with MTN’s Jason Probert
One of the biggest barriers to any mobile-focused streaming service is the cost of data. With its new Showmax partnership, MTN is offering a worry-free streaming experience by providing customers with the mobile data they need already included in their package.
If the Premier League isn’t what you’re after, or you’re looking for more payment flexibility, MTN also offers a weekly Showmax Entertainment mobile package which includes 1GB of video streaming data for just R19/w.
You can sign up for MTN’s mobile-focused Showmax packages in a variety of ways. Premier League lovers can sign up through a web browser here, via the MTN app downloaded from Apple’s App Store or Google’s Play Store, or by dialling *123# from their MTN number and selecting the ‘video’ option.