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The Gran Turismo movie is both a true story and an extended Sony/Nissan promo

Gran Turismo Movie

Parents who said youā€™d never get anywhere playing video games obviously never met Gran Turismo star Jann Mardenborough. Or esports professionals. Or streamers. But mostly weā€™re talking about Mardenborough since heā€™s the subject of the upcoming Gran Turismo movie, directed by Neill Blomkamp.

Usually, when Hollywood makes a movie about a video game itā€™s a contorted version of what was better presented in an interactive format. Blomkampā€™s film, since itā€™s set in reality and is about actually playing the game (as opposed to existing in the gameā€™s own universe), looks like itā€™ll side-step the usual pitfalls. The film is about a person who just happens to play a specific video game.

Getting good at Gran Turismo

The film stars David Harbour, Orlando Bloom, Djimon Hounsou, and Geri Halliwell Horner (the main adult cast), and Archie Madekwe as a young upstart who thinks he can make a living as a motorsport driver by playing racing games. This is a thing that actually happened ā€” the Nissan GT Academy was a program to take the best virtual racers and stick them into actual cars on actual tracks. Jann Mardenborough is one of its success stories.

The filmā€™s trailer makes it clear that the path from controller to high-end steering wheel was anything but easy. Itā€™ also makes it clear that the motion picture will be filled with both Sony and Nissan product placement. Itā€™s perhaps unavoidable when exploring a branded event but itā€™s hard to escape the impression that this will feel like an extremely glossed extended advertisement. Or, as we like to call them in 2023, a Marvel movie.

Gran Turismo will turn up in theatres in August this year, with an official launch date to be determined here in SA.

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