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Every toddler’s favourite smash-hit sing-along “Baby Shark” exceeds 10b views on YouTube

Baby Shark

Doo doo doo doo doo doo. Image: Pinkfong via YouTube

About a year ago, Baby Shark overtook Despacito as the most-watched video on YouTube. Now, the song is the first video on the platform to surpass 10 billion views and we don’t know what to do about it.

Currently, it has 10,007,622,245 views, we’ll check back on that in a bit. That means that everyone in the world has watched it about 1.2668 times. Okay, not really. What’s actually happened is parents all over the world that were just looking for some time to themselves queued up the song several thousand times each. We assume. They’re who we have to thank for this.

Baby Shark spreads faster than COVID-19 and is more infectious

Baby Shark has widened the gap between it and the previous ‘most-watched’ title holder Despacito by 2.3 billion views and doesn’t look like it’s slowing down. In the 20 or so minutes that we’ve been writing this article, it’s gained over 200,000 views. The music industry should be taking notes.

The rest of the Top 5 most-watched videos look like this:

The videos’ creators aren’t resting on their laurels either. Instead, they’re expanding their empire with a show on Nickelodeon, a movie and, of course, Baby Shark NFTs. We wonder how long before we’re driving in our Baby Shark mobiles and paying for our Baby Shark burgers with Baby Shark coin.

Now if you’ll excuse us, we didn’t mute the video quick enough so now it’s playing in our heads and we need to purge.

You haven’t even clicked on the video but you can hear it, can’t you?

Our ears hurt doo doo doo doo doo doo.

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