According to a recent eCommerce industry report, 58% of South African online shoppers indicated that they would prefer to pay with a credit or debit card. In the survey, consumers also revealed that a trustworthy payment method would encourage them to do more shopping online.
So what is a payment gateway?
Before you can enable credit or debit card sales, you need to set up a payment gateway for your eCommerce store. This is a service that safely transmits personal information of shoppers between the eCommerce website and merchant account after a transaction was made. A merchant account is an online account that temporarily stores funds until they are deposited in your business bank account.
The magic behind that checkout button
The payment gateway returns the transaction information to the eCommerce website and the customer is notified. Although the entire authorisation process happens almost instantly, it can take a while before the bank will settle the funds and reflect them in the seller’s account.
How will this technology influence online businesses?
With consumers becoming more and more digitally savvy, the payments industry is rapidly evolving and will have an impact on how merchants conduct business. Mobile commerce is still predicted as the next big thing in online trading and as such, payment gateway services have made it possible for online merchants to assimilate mobile payments.
PayU, who is not only one of the world’s leading online payment service providers but also SA’s largest payment gateway, uses double firewall protection and SSL encryption as well as 3D Secure, a programme that helps prevents credit card fraud.
The constant development of payment technologies thus not only influences customer expectations, but also the way transactions are carried out, and businesses that adapt to these changing trends will gain a competitive advantage in the South African eCommerce landscape.