Rumour has it the game publishing giant is considering launching its own Hollywood studio in order to to further exploit video game properties such as Call of Duty, Destiny and Skylanders through film and television adaptations.
One advantage (for us anyhow) of a games company making its own movies and TV shows would be an ability to avoid the sort of outsider Hollywood meddling that results in many either being cancelled in development (see Neill Blomkamp’s ill-fated Halo adaptation) or turned into films that retain almost none of the spirit of the games on which they were based (Super Mario Bros., Doom, Lara Croft: Tomb Raider, Wing Commander, etc.).
Of course, that’s just wishful thinking at this point: there are no guarantees that an Activision-made movie would be any good, and in any case the company is, according to The Information’s report, merely in the exploratory phase of setting up the studio. In other words, it might not ever come to fruition. But we can hope.
Source: The Information