Advertising is designed to provoke some sort of response, usually while giving you information about what is being advertised, and Google India have hit on an ad that does both in a very heart-wrenching way.
The long form of the ad, posted above, shows an old man talking to his granddaughter about a childhood friend that he lost contact with. During the course of the conversation he reveals information that his granddaughter uses to track down and locate said lost friend.
It’s the sort of thing that seems like it could only happen in a movie or, in this case, advertisement but it is known to happen to regular people outside of the world of creative executives. The emotion at the end of the Google India ad just has a way of hitting you right in the chest though. Some things go beyond cultural differences.
Source: via Forbes