Today, the team at Google in charge of this sort of thing (Google Registry) released the .day domain. The domain is intended for companies, organisations and charities that wish to bring attention to an issue or cause. Particularly when that falls on a specific day of the year.
A few organisations have already started using the .day domain to increase awareness of their cause or a specific issue. Some notable examples are wildlife.day (3 March) run by the World Wildlife Fund, transvisibility.day (31 March) by Human Rights Campaign and equalpay.day by National Women’s Law Center. Some companies have even jumped on board to promote, well… themselves. If you didn’t know, world nutella.day is the 5th of February.
Now everyone gets a .day
And then there are the many religious holidays across the world’s many religions that are using the .day domain to educate people. Head over to diwali.day so you can stop asking your community group if the firecrackers you’re hearing on 24 October are gunshots.
You can even register your own .day domain through Google’s Early Access program, for an extra fee of course. If you don’t want to pay extra and don’t mind waiting, .day domains will be publicly available from 1 February at 18:00 local time. Ask your preferred registrar.