South African cellular provider MTN has secured the title of South Africa’s most valuable brand for the second year running. The BrandFinance South Africa’s 50 Most Valuable Brands survey, which launched last year, has determined that the company possesses by far the most valuable brand in the country.
MTN, according to the BrandFinance report, is valued at R43 billion, more than double that of its closest competitor.
MTN Group Marketing Executive Jennifer Forrester said in a statement “MTN is pleased with this honour. We owe the success and growth of our brand to the continued loyalty of our customers, the attractiveness of our innovative products and services and our responsiveness to the needs of our communities. In the past 19 years, our customers have worked with us to build up the MTN brand from a South African brand to one that resonates with nearly 200 million customers in 22 countries today.”