Apple has increasingly focused on pushing its software offerings in recent years — and this includes Apple Music. Now, the company has acquired Primephonic, the dedicated classical music streaming service, and will integrate its content and functionality into its Music platform.
Apple Music’s Prime focus
Primephonic doesn’t only host a massive catalogue of classical music, it’s also equipped with one of the best search and browse functions and targeted recommendations for classical music listeners.
“We love and have a deep respect for classical music, and Primephonic has become a fan favorite for classical enthusiasts,” says Oliver Schusser, vice president of Apple Music and Beats. “Together, we’re bringing great new classical features to Apple Music, and in the near future, we’ll deliver a dedicated classical experience that will truly be the best in the world.”
This acquisition will essentially just make the service’s classical music library over to Apple Music’s subscribers. “This will start with Primephonic playlists and audio content, and in the coming months, Apple will offer a dedicated Primephonic experience with improved browsing and search capabilities by composer and repertoire, better classical music metadata, and more,” MacRumors details.
Current users will, in return for losing their go-to music streaming app, receive 6 months of Apple Music access for free. The app will officially be taken down on 7 September 2021.