Canon redefined the frontiers of photography and filmmaking with the launch of the pioneering EOS R System. The bold, new EOS R System will expand photographic possibilities in countless ways. The new RF lens mount has been engineered with the perfect blend of optical, mechanical and electronic design to capture unique moments in previously impossible ways.

Built from the ground up, the System has been reengineered with invaluable input during its development from professional and enthusiast photographers and filmmakers. The EOS R System with RF mount and Dual Pixel CMOS AF delivers unrivalled optical excellence, the world’s fastest autofocus and faster communication between camera and lens. Features that are synonymous with EOS – fast performance, superb ergonomics and superior, uncompromising, image quality – remain at the heart of the EOS R System.

Featuring innovative technology for photography and filmmaking alike, the EOS R System allows all users to shoot and film in extremely low light with accurate focusing, thanks to Dual Pixel CMOS AF. Small and discreet, the EOS R System gives flexibility, plus the advantage of silent shooting. It also offers the highest standard of movie output from any Canon EOS System camera, enabling filmmakers to take their storytelling to the next level in 4K with output in 10-bit over HDMI. The whole system has refined handling and enhanced ergonomics, including an electronic viewfinder and extensive customisation, allowing the user to focus on the subject rather than the camera.