Confirming previous reports, Nokia’s looking to stage a comeback on the smartphone front. At least, that’s what current Nokia CEO Rajeev Suri has said to Germany’s Manager Magazin. But things won’t be the same as before.
The Verge reports that Suri has said “We will look for suitable partners. Microsoft makes mobile phones. We would simply design them and then make the brand name available to license.” So the company would likely stay away from the manufacturing process, instead giving out designs to companies who would then use the Nokia branding when selling the devices.
There’s still a time-restriction in place though, so don’t expect to see a new Nokia at time this year. The company has to wait until the end of 2016 before they’re allowed to use the brand again.
It remains to be seen just how popular Nokia’s return to market, however they do it, actually is with users. It’s doubtful that they’ll see the return to dominance that the company enjoyed in the early days of cellphone history but it would be nice to see them back. Even if they’re taking far fewer risks this time around.
Source: The Verge