With LG’s next flagship (almost certainly called the G4) set to be revealed late this month, there’s been some speculation that the company will shift away from the 5.5in IPS LCD seen in last year’s sensational G3. But that’s officially not the case.

LG Display, the division of the company that quite obviously makes the screens, has announced the first details of the display panel that “will be used in LG Electronics’ forthcoming flagship smartphone.” On the surface, it all sounds quite familiar: a 5.5in QHD screen – an LCD with IPS tech – running at 1440×2560 (538ppi).

But it’s all about the fine details here – fitting, seeing as we’re talking displays. LG says the display is dramatically improved over the G3, offering richer and more realistic colours thanks to a 120% colour gamut – higher than the usual 100% on typical screens. The contrast ratio is also said to be 50% higher than other QHD displays, and the screen will be 30% brighter without added power usage.

Also, by implementing advanced in-cell touch (AIT) – which means the touch sensor is built into the LCD screen instead of placed atop it – the display will be more sensitive to taps and touches. Meanwhile, new photo-alignment tech taps into UV light to align liquid crystals and reduce light leakage, allowing for deeper blacks and more vivid colouring.

“The company has maximized the essential display functions for mobile devices from touch to colour gamut by using the latest technology and accumulated expertise,” said Byeong-Koo Kim, LG Display’s vice president of the IT/Mobile Development Group. “LG Display will continue to develop products that can offer the best user experience not only for smartphones, but also for tablets and notebook PCs.”

And keep in mind that all of these improvements are on top of what was already an excellent 2K display. After all, last year we said, “With 2560×1440 pixels adorning its IPS+ panel, your peepers are going to get one heck of a treat.” Now that Samsung’s Galaxy S6 has positioned itself as the king of the smartphone screens, we can’t wait to see LG’s new display in action.

Source: LG Display