We were expecting big things from Apple, given that the company saw a new record for pre-orders of their iPhone range last week. The 4 million-plus orders have received a significant boost in the company’s opening weekend of sales of the iPhone 6 and iPhone 6 plus, topping 10 million handsets sold over this past weekend.
The record-setting total for the new Apple smartphones was set during the limited launch of the iPhone 6, where only ten countries (albeit ones with large markets) were participating. The end of this week will see sales open in a further 20 countries, something that should push Apple’s figures even higher. South Africa is certain to play its part as well, before the end of the year.
Apple CEO Tim Cook said in a statement “We would like to thank all of our customers for making this our best launch ever, shattering all previous sell-through records by a large margin. While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible.”