Advertising is going to be getting a lot more interactive on Facebook, if recent tests are any indication. Facebook at present is trialling a new Buy button that will allow Facebook users to purchase items online from within the social network, all without actually leaving your timeline.
The test is limited to a small set of businesses and is localised to the States for now but it’s a good indication of the company’s future plans when it comes to revenue generation on the social network. If it works, and Facebook is using this test to gather information on the process, we could see the feature rolling out to more locations around the world.
You might not feel all that comfortable giving out your credit card details over Facebook though. When it comes to security, Facebook has said “We’ve built this feature with privacy in mind, and have taken steps to help make the payment experience safe and secure. None of the credit or debit card information people share with Facebook when completing a transaction will be shared with other advertisers, and people can select whether or not they’d like to save payment information for future purchases.”
What say you? Would you purchase items through your Facebook stream?